Pepsi brings out real mealtime moments.
Dishing out a whole new way to eat. More realness. More freedom.
Because meals taste better when you’re unapologetically you.
Bringing the outdoors indoors, a Pepsi Home is more than just a place we live in—it’s where we can be unapologetically ourselves, where we can truly express who we are and how we eat, the messy side others don’t always get to see. We might not have everything figured out. Our meals may not be beautiful. Our relationships may be different. But it’s still home, and it’s where our drink belongs.
Through a Gen-Z social lens—the campaign Key Visuals are shot like candid in-the-moment photos you see on your IG feed, stylised with an expressive fizz typography treatment.
Adding to the mealtime fun, we created merch from the campaign.
A pleasure to work on this project with Krystle Morais (Creative Director),
Emillio Rodrigues (Copywriter) & Siokkan Chow (Designer).
DIRECTOR: Thay Littichai
CLIENT: Pepsi
AGENCY: VaynerMedia APAC
ROLE: Art Director