Balancing creativity, strategic thinking and visual acuity, My strength lies in taking brand storytelling into fresh territories through a diverse range of mediums and expressions.

Skilled in both advertising and brand design. I started my career at independent creative consultancies crafting brands from a thought to a living breathing entity. Later on, exploring ways to make them evolve with the changing times.

Outside of work, my curiosity for unique human stories keeps me constantly exploring, often through documentaries and movies (2,000+ to date).

Always interested in new ways of seeing and doing things :)