Balancing creativity, strategic thinking and visual acuity, My strength lies in taking brand storytelling into unexpected territories through a diverse range of mediums and expressions.

Skilled in both advertising and brand design. I started my career at independent creative consultancies crafting brands from a thought to a living breathing entity. Later on, exploring ways to make them relevant with the times.

Out of work, I spend my time wondering about why some (2000+) movies are made and find out by watching them.

Always interested in new ways of seeing and doing things.