A global virtual livestream premiere in the time of hope.
Pivoting from a physical (star-studded, red carpet premiere at the 2020 Olympics in Tokyo) to a virtual premiere for ‘VS’ Series—a groundbreaking animated anthology series by SK-II STUDIO to inspire every woman that they have the power to #CHANGEDESTINY.
The stories highlighted the issues and uncertainties that many women face in their daily lives, from China to Japan to the US.
Navigating productions in 3 countries, the ‘VS’ Series was launched on May 1st 2021 across the globe, with a ground-breaking array of dynamic experiences, with the highlight being a virtual premiere streamed on YouTube Live and Twitter Live for Japan, hosted by comedian Naomi Watanabe and YouTube Star kemio
A collection of six animated films based on the real-life experiences of six Olympic athletes - Simone Biles, the world’s most decorated gymnast; Liu Xiang, world-record swimmer; Ishikawa Kasumi, table tennis player and
two-time Olympic medalist; Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists; Mahina Maeda, surfer; and Hinotori Nippon, the Japan Volleyball team.
The message is that no matter their personal anxieties and insecurities, all women can overcome their personal
怪獣 (Kaiju) - just like the athletes in the ‘VS’ Series.
Watch the recorded version of the livestream HERE
CLIENT: SK-II
AGENCY: VaynerMedia APAC
ROLE: Art Director
FULL CREDIT LIST