Live out your fizziest summer moments with Pepsi.
Connecting with the playful spirit in everyone and nudging them to Press Play on the summer
they’ve always wanted, starting with a sip of ice-cold Pepsi.
You ready to Press Play?
When you Press Play with Pepsi, you’re hyped to try all the things you’ve been wanting to do this summer. More unexpected adventures, heart-racing moments and outdoor fun. Through fresh consumption moments, we’ll demonstrate how Pepsi makes this summer the best one yet.
Spot the sun-powered OOH featuring popular T-Pop boyband PROXIE (พรอกซี)
We further developed sun-bathed social content to inspire the audience to experience summer with Pepsi and their friends.
A pleasure to work on this project with Krystle Morais (Creative Director), Emillio Rodrigues (Copywriter), Ana Larae (Copywriter) & Siokkan Chow (Designer).
DIRECTOR: Tul Nutdanai
CLIENT: Pepsi
AGENCY: VaynerMedia APAC
ROLE: Art Director