A B2B brand campaign that targets the core of what matters, conversions.

Driving GTM strategies to help LAs and SMBs reach the world. The brand campaign comprises of a design system, tactical ads, visual assets across digital and physical touch points.

Speaking to the heart of SMBs and LAs, the foundational design system is informed by what drives conversions.

Design system in application, best of class examples of the ads across two key verticals
(E-commerce and Apps&Games). A series of 128 assets was created and delivered.

The design system is further expanded to key CES marketing summits.

A pleasure to work on this project with Chris Shie (Head of Creative),
Justin Yeo (Creative Director), Neil Johnston (Creative Director) & Hafiiz Karim (Art Director).

CLIENT: Meta
AGENCY: Meta Global Business Marketing

ROLE: Senior Art Director