A B2B brand campaign that targets the core of what matters, conversions.
Helping LAs and SMBs drive GTM strategies to reach the world. The brand campaign comprises of a series of tactical ads, design system, motion, events and physical touch points.
Speaking to the heart of SMBs and LAs, the design system is informed by what drives conversions.
Design system in application, best of class examples of the ads across two key verticals
(E-commerce and Apps&Games). A series of 144 ads was created and delivered.
The design system is further expanded to key CES marketing summits.
A pleasure to work on this project with Chris Shie (Head of Creative),
Justin Yeo (Creative Director), Neil Johnston (Creative Director) & Hafiiz Karim (Art Director).
CLIENT: Meta
AGENCY: Meta Global Business Marketing
ROLE: Senior Creative